What do we do?

Phone interviews

Phone interviews are one of the most common research methods. We collaborate with other research companies that specialise in phone interviews. This means that when we conduct major phone surveys, we bring in external expertise.

For smaller surveys, our own staff manage the interviews. Our main partner, PFM Research, has access to 90 interviewers who use CATI sites. (CATI stands for “computer-aided telephone interviewing”.)

All the interviewers undergo basic training before they start. The training focuses particularly on ethics and the rights of the respondent, as well as the importance of good interview techniques. The moderators continuously follow the interview process and there are good systems and procedures in place to address any quality issues. One such system is the monitoring of all ongoing interviews.

One of the most important benefits of a phone interview is that you establish a personal rapport and gain control of the interview situation.