Who we are

Who we are

Fürst Scandinavian Research AB was founded in 1994 by Fredrik Fürst.

Our employees have experience of working with various kinds of issues that require creativity when setting up and conducting market research.

Having diverse backgrounds with regard to education and work experience means that we all have good insight into and understanding of people’s values and behaviours, which we take advantage of in our assignments.

We have an effective field organisation with the resources to conduct quantitative face-to-face interviews and mystery shopping assignments across the country.

We also have extensive experience of qualitative methods such as focus groups and in-depth interviews.